Link popularity is referred to as the process of enhancing the popularity of a webpage by linking it to other domains to increase search engine ranking of a webpage. Link building, apart from increasing the ranking of a webpage on search engine key word search, also helps increase the PR of a page. Mere search engine optimization, no mater how nicely done, is not sufficient enough to guarantee high search engine ranking.

Major search engines such as Google, Yahoo, MSN, and Alta Vista rely on link popularity to determine the importance of a website and rank it accordingly. If more number of related incoming links your have to your website the better for you to rank high in search engines.

Merely creating links does not help. Linking a website with unrelated websites does not get much appreciation from search engines. Some search engines even penalize websites with unrelated links. Search engines, in fact, scans the incoming links to a website on various parameters, such as page rank of the incoming link, total outgoing links, industry relevance of the linking web pages, etc to determine the value of the websites linking to you.

Niche-Vision, a web design and development company in Pakistan offers all types of link building services including non PR specific links to PR links.